Clear language is always also an instrument of clear thinking. By the same token, the clearest sign of wrong thinking - and thus, ultimately, wrong management - is language that lacks clarity. The use of carelessly defined terms can do a lot of damage; the wrong use of certain terms can lead to wrong, sometimes even risky management actions and wrong management decisions.

Fredmund Malik points out the psychological, management, and economic errors managers tend to make, and explains how these errors can be avoided; for clear language is a key to right and good management.

"Fredmund Malik is the leading expert in the field of management in Europe. He is the most important voice - in theory and practice of management."

Peter Drucker

"Malik demonstrates how, in extreme cases, the wrong use of fashionable terms can even lead to entrepreneurial disaster."

Wirtschaft & Markt

"Malik is listened to because management knowledge has never been more important. (…) Malik incessantly cautions against the money-mindedness at those corporations where ›stock speculators, boasters, bluffers, and sometimes even criminals‹ call the shots."

Süddeutsche Zeitung